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LANDSCAPE ARCHITECTURE & PLACE CULTURE
VALENCIA RECEIVES DONATION OF THE HISTORIC “E. VEYRAT HERMANOS” ROSE FOR THE MONFORTE GARDEN.
As part of Valencia's designation as European Green Capital 2024, the city has received a donation of the “E. Veyrat Hermanos” rose, obtained in 1894 by the prestigious rose breeder Alexandre Bernaix of Lyon, for the Monforte Garden.
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THE MONFORTE GARDENS PLANT THE "E. VEYRAT HERMANOS" ROSE.
The Monforte Gardens are planting the “E. Veyrat Hermanos” rose as part of Valencia's European Green Capital 2024 programme. The donation was made by the Veyrat brothers and represents a milestone in the preservation of plant species with historical significance.
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NEWS



‘The Veyrats had a vocation to make landscaping a new and respectable profession in Valencia’ - F.P. Puche.
In his article El nombre de la Rosa (The Name of the Rose), Valencia journalist and chronicler F. P. Puche highlights the donation to the city of Valencia of the “E. Veyrat Hermanos” rose, a variety created to honour the memory and legacy of five generations of the Veyrat family.
The official planting ceremony was held in the Monforte Garden, one of the city's most emblematic heritage sites. The event brought together institutional representatives, landscape professionals, gardening enthusiasts and citizens in a celebration that united history, botanical culture and family memory.
The planting of the “E. Veyrat Hermanos” rose symbolises a gesture of gratitude towards the city and a living contribution to its green heritage, reinforcing the historical link between Valencia and the Veyrat family's landscaping tradition.
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STRATEGIC LANDSCAPE DEVELOPMENT (SLD)
Roberto Duato Veyrat
Landscape Architecture studio in Valencia
Landscape and Design Analyst
Landscape architecture with identity and strategic design.
High-quality outdoor spaces for urban, hospitality, territorial and residential projects, based on the culture of the place.
Direction · Management · Narrative
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A place where culture, memory and territory come together.
Vision → Identity → Legacy
→ There are glances that arise before words, intuitions that breathe the shape of the territory long before they are drawn.
→ Those of us who are called upon to listen to the landscape, to translate its heartbeat into a project, to reconcile nature with contemporary life.
→ This is how Roberto Duato · Strategic Landscape Architecture and Place Culture was born
→ I believe that landscapes is not designed, it is revealed. Every place has its own identity and energy waiting to be interpreted.
→ My job is to understand them, transform them into strategy, and convert that vision into spaces that generate wellbeing, value and meaning.
→ Strategic Landscape Development (SLD) is my way of thinking and acting: a perspective that integrates ecology, economy and emotion.
→ It means understanding the landscape as natural capital, as the foundation on which to build the future, resilience and beauty.
→ Each project is an opportunity to regenerate the territory, to inspire new ways of living, to leave a lasting legacy.
→ Welcome to the studio where nature becomes strategy,
and strategy becomes landscape.


Roberto Duato Veyrat said:
"The ceremony was been emotional, harmonious and elegant; gentle in its feelings.
It was more than an ornamental act: but a gift of memory, beauty and intimacy, that represents a link between the past and present and between the private sphere and the government.
The rose now has the capacity to flourish not only in gardens but also in the
cultural consciousness of the Valencian community."
By Any Other Name (WFRS), november 2025
The presentation at Iberflora and the subsequent donation to the city of Valencia, together with the planting of the “E. Veyrat Hermanos” Rose in the Jardín de Monforte (Hort de Romero), have achieved significant international impact. This recognition was reflected in an article published in the official magazine of the World Federation of Rose Societies, By Any Other Name (No. 32, November 2025, pp. 24–27), titled “E. Veyrat Hermanos Reintroduced in Spain”, authored by Inés Díaz de Licandro, Vice President for South America of the Federation and Chair of its Conservation and Heritage Committee.
A recognition of the value of Valencia's plant heritage and the joint effort to preserve and disseminate its historical legacy.


